Deeply personal journeys where culture, cuisine, and connection are always on the table.
How a journey comes together
The Conversation
We start with how you like to travel: the pace, the palate, the people.
The Design
I shape the trip around you, with trusted guides, hoteliers, and chefs in the places you're going.
The Journey
You travel. I stay close, keeping every reservation and detail in hand while you're away.
The Return
You come home full of stories. When you're ready, we dream up the next one.
Recent client journeys
"I've flown over six million miles in my life, maybe more. I've traveled the globe extensively, and this trip surpasses all others."
Meet
Rachel
Rachel spent over a decade inside New York's luxury hotels, front of house and behind the scenes. It's where she learned that seamless is a craft, and that the best moments of any trip are usually the quiet ones somebody arranged in advance.
She was twice named one of the top ten concierges in New York City. Forbes, The New York Times, Business Insider, and Travel + Leisure have all asked how she does it. Her clients stopped asking how. They just call her first.
Today she designs journeys with Anthology Travel Group, with Jetset World Travel and Virtuoso behind her. The perks are real: upgrades, amenities, and hoteliers who pick up the phone. The point is the feeling that every day was set just for you. She takes on a limited number of journeys each year, on purpose. Attention doesn't scale.
Anthology Travel Group
An independent practice within Anthology Travel Group, an agency built on care, craft, and long client relationships.
Jetset & Virtuoso
Preferred rates, VIP amenities, and hoteliers who answer on the first ring, through Jetset World Travel and Virtuoso.
The Table
Food is the throughline: the reservation everyone wants, the counter seat nobody knew about, and the market worth waking up for.
Condé Nast Traveler · Travel + Leisure · The New York Times · Forbes
The rest is better told over a first call. Come say hello.
Thoughtfully arranged,
start to finish
Every trip is different. The care never is.
Hotel & Resort Stays
One perfect property, chosen well. I secure the right room, the VIP amenities, and your transfers, dining, and days.
Complimentary for hotel bookings
Custom Itineraries
The full canvas: hotels and villas, guides who feel like old friends, tables worth flying for, and my support around the clock. The heart of what I do.
Cruises & Voyages
The right ship, the right cabin, the right sailing, plus everything that bookends the voyage.
Planning fees vary with the journey's scope. You'll always know the number before any work begins.
Always on the table
VIP Amenities & Upgrades
Preferred rates, upgrades, breakfasts, and credits through Virtuoso and my own relationships.
Private Guides & Drivers
Vetted people I trust, briefed on you before you land.
Support While You Travel
A message away in every time zone.
Surprise & Delight
A note here, a treat there, retold for years.
"We wouldn't change a single thing about this trip. Not one."
L & E · Greece
Tell me where you're dreaming of. I'll set the stage.
Souvenirs
A look at where our travelers have just come home from: the tables they lingered at, the coasts they woke up to, and the guides who became friends along the way.
"It was clear that every single hotel, stop and tour was curated with us in mind."
L.R. · Italy
Italy & the Amalfi Coast
No I"Flawless execution at every turn. Still floating on air."
E.U. · Greece
Greece & the Islands
No IIRiads behind unmarked doors, spice markets, and mint tea poured from a height.
Morocco
No IIILate dinners, Mallorcan villas, and art at every turn.
Spain & the Balearics
No IVSafari at dawn, Cape wine country by the weekend.
South Africa
No V"I've flown over six million miles in my life, maybe more. This trip surpasses all others."
D & L · Japan
Japan
No VIConsider this the appetizer.
Let's work
together
The best first step is a short note: where you're dreaming of, roughly when, and who's coming along. I'll take it from there.
Tell Me About Your Trip
Thank you for taking a moment to share these details. It helps me get a feel for your travel style right from the start, so our first conversation can skip the basics and get straight to the good part.
It's in my hands
I read every inquiry myself. Expect a note from me soon to set up a first conversation, and in the meantime, start thinking about what you'd order for dinner on the first night.
Your next trip,
handled
Your first week of trip design is complimentary.
Rachel Soleil Lerch is a Luxury Travel Advisor & Culinary Expert, and a 2026 Condé Nast Traveler Top Travel Specialist. She plans private travel for a short list of clients, and she gets them in where others can't.
She spent ten years hiring and training concierge teams for luxury hotel brands in New York and beyond, and was twice named one of the city's top concierges. Today, she puts that same network to work for her own clients.
This fall in Scotland, her clients went out for scallops with a local chef, then had dinner by his fire in a stone building that has stood for two thousand years, with a whisky sommelier pouring. In Rome, others had the Sistine Chapel to themselves.
Forbes, The New York Times, Business Insider, and Travel + Leisure have all asked how she does it. Her clients stopped asking how. They just call her first.
One Hotel
Booked with the upgrades and amenities her relationships bring.
A Full Trip
Planned end to end, down to the last transfer.
Offsites & Retreats
Partner retreats and client golf weekends.
Rachel works remotely, with in person meetings available at Lever House. Mention Lever House when you reach out, and your first week of trip design is complimentary.
rachel@anthologytravel.com · 917 721 9257
Anthology Travel Group · Jetset World Travel · Virtuoso